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SKRIPSI CRITICAL DISCOURSE ANALYSIS IN EFL LEARNER’S TARGETED ADVERTISEMENT VIDEOS AND THEIR USE IN TEFL AS AUTHENTIC MATERIALS

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ABSTRACT
Anas, Muhammad Haiban (2023). "Critical Discourse Analysis in EFL Learner’s Targeted Advertisement Videos and Their Use in TEFL as Authentic Materials". A Paper. Magelang: English Department, Faculty of Education and Teacher Training Universitas Tidar. Dr. Farikah, M.Pd. as the first advisor, Winda Candra Hantari, S.S., M.A. as the second advisor.
Keyword: Critical discourse analysis, Authentic materials, TEFL, and Targeted
Advertisement Videos Discourse is encountered in everyday life, one of them is advertisement. Advertisements are available in many forms, as audio-visual is one of them. Such discourse is available in YouTube, with more than 2.6 billion monthly active users. YouTube delivers many advertisements, such as study abroad and tourism advertisements by using targeted advertising to reach its users effectively. To make sure the discourse of the many studies abroad and tourism advertisements are accurately delivered, they use EFL speakers as one of its criteria in the targeted advertising. Thus, the discourse that happened in those advertisements may shape EFL speakers' perception in the social, cultural, and economic context. Many critical discourses studies in Indonesia are about advertisements, few of them that are focusing on foreign advertisements targeted toward EFL learners and their use as authentic materials. This matter became a reason to conduct CDA research on those advertisement videos. This study used a qualitative critical discourse analysis research design. The object of this research is 2 study abroad ads and 4 tourism ads taken from YouTube. The videos were uploaded in the range of year 2019 to 2022 which had made 57,500,000 impressions in total. Documentation was used to collect the data for this research. The data of this research was obtained from the subtitles of the advertisement videos. The writer used data triangulation to validate the data of this study. By using Fairclough’s three dimensions of CDA, this study revealed that each dimension was found in those advertisement videos. From the textual dimension analysis, linguistic features described by Cook (2001) were found. In discursive dimension analysis, all of the videos are produced by Government Agencies, which are targeted EFL learners. The video shares the same goal, which is to promote places to visit and attract potential customers. Sociocultural practices surrounding the video concerned a lot about sharing culture, unique identities, welcoming foreign visitors, and culture-rich country. From the result of the six advertisement videos CDA analysis, the videos are proper authentic material for learning hyperbole, metaphor, imperative, use of pronouns, and vocabulary with study abroad and tourism advertisements as a theme which show cultural richness. these videos come from various countries which expose learners to different accents and communication styles, helping them develop their pronunciation and speaking skills.

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Ketersediaan

63-UN57.U1-SING-X-2023

INGGRIS ANA C 2023

Ruang Skripsi (BAHASA INGGRIS)

Tersedia namun tidak untuk dipinjamkan - No Loan

Informasi Detail

Judul Seri

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No. Panggil

INGGRIS ANA C 2023

Penerbit

MAGELANG : UNIVERSITAS TIDAR., 2023

Deskripsi Fisik

XIII;134HAL;29.5CM

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

420

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PRODI_S1_PENDIDIKAN_BAHASA_INGGRIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

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