/home/webperpus/repositori.untidar.ac.id/htdocs/repositori_neo/lib/SearchEngine/DefaultEngine.php:610 "Search Engine Debug 🔎 🪲"
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ABSTRAK Penelitian ini bertujuan untuk memberikan bukti empiris mengenai pengaruh citra merek, kualitas produk dan harga terhadap keputusan pembelian produk Azarine di Kota Magelang. Penelitian ini menggunakan pendekatan kuantitatif. Jumlah sampel dalam penelitian ini adalah 100 responden melalui teknik pengambilan sampel purposive sampling. Data primer diperoleh melalui kuesioner dengan skal…