ABSTRACT Yanti, Fery (2023). “An Analysis of Language Features and Persuasion Techniques Used in The Hindustan Times’ Advertisements for Junior High Schoolâ€. An Undergraduate Thesis of English Department, Faculty of Education and Teacher Training. Universitas Tidar. Dr. Farikah, M.Pd (the first advisor), Moch Malik Al Firdaus, M.Pd (the second advisor) Keywords: Language …